#  Bay Area Sikhs Launch BART Ads In Oakland, SF to Remember Pogrom 

 





November 06, 2009

 

 

Author: Lisa Fernandez

Source: San Jose Mercury News

[http://www.mercurynews.com/breaking-news/ci\_13732529?nclick\_check=1](http://www.mercurynews.com/breaking-news/ci_13732529?nclick_check=1)

A nonprofit Sikh organization launched a BART poster campaign this month in hopes that a photograph of an elderly crying woman will spur mainstream riders to learn more about the massacre of people in India 25 years ago.

The 20-poster, $10,000-campaign on BART stations in San Francisco and Oakland is spearheaded by the Fremont-based Ensaaf group, said co-director Jaskaran Kaur. Ads appeared Nov. 2, and will last a month. The campaign is in honor of the 25th anniversary of pogroms against Sikhs in India.

Kaur acknowledged that the campaign refers to a seemingly obscure period of history for most BART riders.

"I think that's why people will be interested," Kaur said. "Our goal is for someone to read the ad, do a double take and visit our Web site to get more information to learn about abuses against Sikhs and other minorities."



 

 

 



 

 See also:- [ India ](/news-stories/india)
- [ Violence/Vandalism ](/news-stories/violencevandalism)
- [ 1984 Riots ](/news-stories/1984-riots)
- [ Religious Freedom ](/news-stories/religious-freedom)
- [ Hinduism ](/religions/hinduism)
- [ Sikhism ](/religions/sikhism)
- [ Civic ](/tags/civic)
- [ International ](/tags/international)
 
 

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